Posted on August 09 2013
If it was 1st April, we'd understand this concept, but it's not, it's August and it's a real product. So we're totally confused, if not a bit intrigued...
Châteaux en Bordeaux’s Hausmann Famille is rolling out a Coca-Cola flavoured wine called, Rouge Sucette (‘Red Lollipop’). It's comprised of 75% wine, 25% sugar, water, and soda flavouring. Unknown to our delicate palette, this isn't the first time this has been done. In fact there is a drink called Kalimotxo, which is 50% red wine, 50% cola and is becoming a Basque tradition.
The red wine is said to cut the sweetness out of the Coke (other cola's are available) and in return, the Coke adds zing to the wine. Sounds tempting, doesn't it. Considering wine is drunk from a very young age in France already, we're amazed that they are marketing the product to appeal to an even younger demographic.
With a 9% alcohol by volume, unlike a good vintage, this is best served cold.
Rouge Sucette is available in all good French candy stores (we joke) and Hypermarkets from August. Expect to pay around 4 Euros for a bottle.